Consumers, movie industry and creative talent flock to astonishing Oculus Rift experience, filmmaker panels and events during Sundance 2015.

Merrell #TrailScape earned a place in the firmament of must-visit events during Sundance and Slamdance, with dozens of celebrity guests and professional athletes experiencing the four-day program at the corner of Main and Heber at the center of the festivals. Along with the Oculus Rift experience, the space featured festival hospitality, a gifting studio and junket event space. Within the space, guests were also able to sample key Merrell products from mid-layers to shells to hiking boots to the signature Capra shoe.

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