Preferred Rewards is a groundbreaking program that recognizes and rewards clients for choosing Bank of America for more of their banking and Merrill Edge for their investment needs. As clients’ combined balances grow, so do their benefits and rewards. With a three-tier structure – Gold, Platinum and Platinum Honors – clients have additional opportunities to earn, save and get more back based on their tier. Preferred Rewards launched in late 2014 and more than 2.2 million clients are already enrolled. The initial “Gift Box” advertising campaign, which showed customers how they could “get used to getting more,” helped establish the Preferred Rewards program in the minds of consumers.