“Planning is simply the understanding about how people connect with people,” says Andrew. Over the past 10+ years, Andrew has brought this statement to every one of his clients' businesses, developing strategies and brand behaviors that people actively incorporate into their world. His work with Jimmy Dean in developing the “Sun” campaign and “Every Morning Starts with a Happy Breakfast” helped to redefine the most important meal of the day for moms. In addition, he was part of the evolution of the Sara Lee rebranding. Drawing inspiration from the understanding that people don't take time to sit down and really enjoy their food, he developed the “Joy of Eating” campaign that elevated the role of Sara Lee from a dessert brand to a brand that celebrated the interaction between great food and happy people.
Outside of the CPG world, Andrew has worked with Taco Bell to launch “Fourthmeal,” changing how people eat late at night. He launched the all-new Nissan Z as the car that empowers drivers to “live fast.” Evangelized animal abstinence for the ASPCA by introducing “Help Joey” and changed how people experience luxury automobiles by “Inspiring Performances” with Infiniti.
For all of these efforts, he has won both a Gold Effie and multiple Jay Chiat Awards for strategic excellence.
Since joining Hill Holliday in 2011 as VP, Planning Director, his practice of understanding who people are, what they desire, and how to become part of their world has pushed creative strategies for Staples, (RED), Smucker’s and The Samaritans.