John Dukakis

John (SVP, Director of Branded Entertainment): “In branded entertainment, content is king. How well you entertain while informing is what it’s all about.”

John’s background has been in the entertainment world, yet he adapts well to the demands of advertising. “My whole life has been one long campaign,” he comments. “For me it’s always been about telling a story. I’ve always been fascinated and stimulated by the kind of communication that takes place between people.” John’s observations are right on the money: “Some things will never change in advertising — doing what is in the best interest of the brand we’re serving. But the rest of the world of advertising and communication is constantly changing, and this agency faces that without fear and with great enthusiasm.”

Clients: Liberty Mutual, Dunkin’ Donuts, CVS/pharmacy, Chili’s