It’s Opening Day, and along with our Major League Baseball clients, we’re opening the doors to the Fan Cave.
One of the first initiatives to result from Hill Holliday’s new partnership with Major League Baseball, the “Fan Cave” is a 15,000 square foot pop culture hotspot located in the former Tower Records building in downtown New York City (map).
The Fan Cave will be home to the winners of the MLB Dream Job contest – Michael O’Hara and his sidekick Ryan Wagner – as they eat, sleep, tweet, blog and watch (from a wall of 15 TV screens) their way through every single MLB game this season. Designed with the help of Paul DiMeo from ABC’s Extreme Makeover: Home Edition, the Fan Cave will play host to cutting-edge culture and personalities as well as established celebrities and players as they drop by throughout the season.
Also visible from the street through floor-to-ceiling windows: a DJ booth, tattooing and barber shop areas, downstairs lounge area with bar and full stage, 18-foot Willie Mays “the Catch” statue, and much more.
The Fan Cave (read more about it) is an element in Hill Holliday’s new campaign for Major League Baseball: MLB. Always Epic.