Executive Producer Tom Yellin to Keynote #TVnext

On the heels of our Christopher Gorham announcement, we are honored to have award winning Executive Producer Tom Yellin as TVnext’s afternoon keynote speaker.

Tom is behind the acclaimed PBS four-part documentary series America In Primetime which, according to PBS, “focuses on character archetypes that have remained a staple of primetime through the generations – the Independent Woman, the Man of the House, the Misfit, and the Crusader – capturing both the continuity of the character, and the evolution.”

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Actor @Chris_Gorham to Keynote #TVnext

With TVnext a mere 25 days away, we’re thrilled to announce Christopher Gorham as one of our featured keynote speakers.

Chris stars as blind CIA operative, Auggie Anderson, in USA Network’s hit original series COVERT AFFAIRS.

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Exploring the Future of Television


Have you picked up your tickets to our TVnext summit? Our early bird discount ends tonight at 11pm (EST). We have over 25 speakers lined up for what will be a killer event celebrating the current and future of television.

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Should Brands Have a (P)interest?

I am a bona fide creative mind with a balanced left/right brain.  I’ve gotten good at challenging (read: picking debates) with colleagues and friends.  One of which, about a year back, revolved around the merits and downfalls of the once popular and pre-Yahoo! acquisition bookmarking service, del.ico.us, and the need for it to evolve to the next level or just die off slowly.

At the core of my argument lay this: there lies a human need, no matter which side of the brain you fall, to adapt a visual context to the informational landscape you would attempt to organize. It’s crucial in defining a valuable and inherently usable service.  After all, we are in some way or form, visual beings. Tags and text just weren’t cutting it. I needed a quick visual symbol that summarized my bookmarking intent.  We needed a service that picked up where del.ico.us fell flat: one that would allow me to actually find my bookmarks easily, share them directly with my friends, and organize my interests in a cogent manner.

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TV’s Feedback Loop

There’s a lot of debate as to whether or not people today tune-in to TV spots. For over 70 years, the medium had no instant response mechanism we’ve all come to enjoy from the digital space. In the world of social TV, the game has changed – and TV, today, indeed has a measurable feedback loop.

At approximately 4pm (Eastern Time) yesterday, during the AFC championship game, Dr. Pepper ran its “Always One of a Kind” TV spot – ending with an #ImA hashtag:

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The Hyperinflation of Social Sharing

About a month ago, Facebook began to roll out Timeline, which was touted to users as an “easy way to rediscover the things you shared.” This week, the second layer of this platform shift began to take shape, as some 60+ new social apps were introduced into the ecosystem.

These “frictionless sharing” apps, as they’re called, are designed to allow passive sharing of user actions as they are generated. Watch a movie, click a link, listen to a song, and it’s automatically shared to your timeline.

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Hill Holliday’s #TVnext is Back – Join Us on Feb 27

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