A month ago I did a video demo of GoogleTV. But long before Google launched its take on Connected TVs, I had my eye squarely on Boxee Box. In fact, it was almost a year ago when I first Tweeted about it and was psyched when it arrived on my doorstep last Wednesday. I already live tweeted my Boxee Box unbundling and setup but here’s my video demo & review of the device & application.

Among the things that differentiate Boxee from its competition is how social media is embedded into its user experience as a means to discover new content. Boxee is not just a convergence of Web + TV but also a convergence of social media + TV — and this can be very powerful union when done right.

As Avner Ronen (Boxee’s CEO) recently stated, “I think social is going to be a big part of TV consumption even more so than search. Often times you don’t know what you want to watch and it’s about surfacing content that’s relevant to you.”

The one gripe I have (which I’m sure Boxee will address) is the painfully slow download speeds of cover art as one browses TV shows and movies.

And once Boxee gets Hulu Plus and Netflix onto their platform later this year, its library of content will be on par with (if not better than) its competition.

Mike cross-posted this on his blog Harmonic Aftershock.