Last year, nearly half a million babies were born with HIV. An estimated 1,200 are infected each day. It doesn’t have to be this way: HIV-positive pregnant women can give birth to HIV-free babies if mothers have access to treatment and care during the later stages of pregnancy, labor and breast-feeding.

With continued funding to organizations like the Global Fund, the number of babies born with HIV could be zero in 2015, making it the first AIDS-free generation in 30 years.

(RED) is launching a new campaign today — on World AIDS Day — as part of its commitment to trying to make the AIDS-free generation a reality. You’ll read about it in the papers, you’ll watch it on TV, you’ll see major landmarks around the globe turn red: Sydney Opera House, CN Tower in Toronto, Zakim Bridge in Boston, The Empire State Building in New York, London Eye, Niagara Falls and many, many others.

Hill Holliday, along with its many media partners, is proud to be part of this effort, and we encourage you too to help turn the world (RED).

Tweet this: Dec 1 is World AIDS Day @joinred fact: 430,000 babies born with HIV last yr. By 2015 that could be 0. #turnred http://f.joinred.com/qwx

Change your Facebook profile pictures to one of these images.

And watch the world map light up.