Television has seen a lot of disruption in its 74 year-old existence in the U.S. We experience "TV" in 2013 very differently than we did in 1939. But at least one thing is the same: The reason we watch.
While many like to proclaim the death of TV, the mass medium is quite fraught with life. It's not that television is dying but that its business model must adapt along with technology innovation and changes to our own consumer behaviors, else be left behind.
So what is the reason we watch TV? And why will that change the business of television?
The answer is detailed in an artical I wrote for Lost Remote. Check it...
By now, you’ve seen some of the recaps from TVnext, the Hill Holliday’s third-annual social TV event hosted by Mike Proulx and Stacy Shepatin. As part of this year's back channel, the team analyzed over 1,700 tweets from the event, which was held at the ICA and also livestreamed by 630 viewers in 17 countries.
Here are five things I learned from our work on the backchannel this year:
Data visualizations can support storytelling: We knew this year that we wanted a more comprehensive and visual way to...
A HUGE thanks to all of the Hill Holliday employees who contributed to TVnext whether in planning, production, or speaking roles. And our awesome speakers and sponsors as well as the judges and sponsors of our TVnext℠ Hack.
Re-live this past Monday with a look back at the photos and
With our third annual TVnext℠ Summit coming up this Monday, we wanted to give an enormous thank you to all of our fantastic sponsors, whose generosity has helped make this event what it is.
RAMP has developed the next generation of search & video experiences to make video more valuable. RAMP's partners and customers are able to fully leverage the value of all of their video content by driving...
We’re all human. And as humans, we crave social acceptance and recognition. Now, through the evolution of the Internet and digital, there’s another way we can receive this: social sharing.
Built into each of us is a chemical called oxytocin which, when released, triggers actions in the brain that give us a sense of validation. So when you post that picture of your dinner and friends like and comment on it? Those responses release oxytocin and, in turn, literally make you feel good.
This made me think: sharing everything about our lives has become an addiction—those likes and comments are now something we chase after. It’s a modern-day drug. We no longer share...
Exactly 4 weeks from today is Hill Holliday’s 3rd annual TVnext℠ Summit. I absolutely love being part of putting on this event each year and am particularly psyched about this year’s program as we’re tackling some of the hottest topics about television right now – all wrapped around the theme “Belief + Behavior” – what we’ve believed to be true about TV contrasted with our actual (modern) behaviors around the 74 year old medium.
A few highlights:
A Fragmented “Cultureverse”: TVnext kicks off with
One of the most dramatic shifts that has happened in the world of media — since the mass adoption of social, digital, and mobile technology — is that the cost of creating and distributing content has gone from prohibitively expensive to, essentially, free. Sure, it still costs the same six-figure budget to produce a quality TV spot, but now any Joe with a phone can shoot video and publish it online in real time. This democratization of content creation and publishing was well described in Clay Shirky’s famous 2009 book, Here Comes Everybody, but the landscape...
Hey there sports fans. You may have seen NFL reporter Michael Smith on ESPN’s SportsCenter and NFL Live. He’s now the lead commentator for ESPN2’s Numbers Never Lie – and we’re thrilled to have him part of our 3rd annual TVnext℠ Summit on April 29th.
Michael will join ESPN President Ed Erhardt in a lively discussion about the future of sports on TV. We’ll also have
We’re thrilled to have Major League Baseball’s Tim Brosnan as part of our third annual TVnext℠ Summit on April 29.
As MLB’S Executive Vice President, Business, Tim oversees all domestic and international business functions of Major League Baseball's Office of the Commissioner, including licensing, sponsorship, domestic & international broadcasting, special events and MLB Productions.
With over 20 years of experience with MLB, Tim’s perspective on how the...
Premiering just 2 weeks before our TVnext(SM) Summit, SyFy’s Defiance is one of the most ambitious and exciting transmedia undertakings within the world of television – It’s both a TV series and a multiplayer online videogame. The awesome transmedia twist is that players’ actions in the videogame can affect what transpires on the TV series. For instance, a battle within the video game may change the outcome of the TV series just as a big moment within the series gets reflected in the videogame – the two are...