Last Tuesday, the Red Sox Foundation and Massachusetts General Hospital Home Base Program began a public service advertising campaign designed to increase awareness for post-traumatic stress and traumatic brain injury — affecting one-in-three returning Iraq and Afghanistan veterans. Home Base is an organization that has provided clinical treatment for more than 600 veterans and family members in New England, and has educated over 7,500 clinicians nationwide to recognize PTS and TBI.
Developed pro bono by Hill Holliday, our account planner Scott Simpson, who had previously worked on the Army, came up with a simple brief: “No one should be left behind.”
No ambiguity. No conjunctions. That kind of brief makes you...
Today’s news from Facebook is yet another indictor that the hashtag has become the universal currency for organizing conversations in social media.
And it’s no surprise that in its announcement of hashtag support, Facebook started off with stats about television. “During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook - roughly a Super Bowl-sized audience every single night.” Facebook wants a bigger piece of the real-time social TV audience.
The announcement’s title alone...
This month, HH Trends looks at the impact of today's digital world. From the division of our personalities to the emergence of the new neo-luddite, "The Digital Issue" looks at all things digital that are shaping our psyches today.
We find ourselves in a unique time and place—we are able to define our identities, our lives, and everything that comes after it in a realm that is wholly digital. While we may be used to the ubiquity of technology and social media, we must stop to discern how the digital is affecting who we are and what...
Television has seen a lot of disruption in its 74 year-old existence in the U.S. We experience "TV" in 2013 very differently than we did in 1939. But at least one thing is the same: The reason we watch.
While many like to proclaim the death of TV, the mass medium is quite fraught with life. It's not that television is dying but that its business model must adapt along with technology innovation and changes to our own consumer behaviors, else be left behind.
So what is the reason we watch TV? And why will that change the business of television?
The answer is detailed in an artical I wrote for Lost Remote. Check it...
By now, you’ve seen some of the recaps from TVnext, the Hill Holliday’s third-annual social TV event hosted by Mike Proulx and Stacy Shepatin. As part of this year's back channel, the team analyzed over 1,700 tweets from the event, which was held at the ICA and also livestreamed by 630 viewers in 17 countries.
Here are five things I learned from our work on the backchannel this year:
Data visualizations can support storytelling: We knew this year that we wanted a more comprehensive and visual way to...
A HUGE thanks to all of the Hill Holliday employees who contributed to TVnext whether in planning, production, or speaking roles. And our awesome speakers and sponsors as well as the judges and sponsors of our TVnext℠ Hack.
Re-live this past Monday with a look back at the photos and
With our third annual TVnext℠ Summit coming up this Monday, we wanted to give an enormous thank you to all of our fantastic sponsors, whose generosity has helped make this event what it is.
RAMP has developed the next generation of search & video experiences to make video more valuable. RAMP's partners and customers are able to fully leverage the value of all of their video content by driving...
We’re all human. And as humans, we crave social acceptance and recognition. Now, through the evolution of the Internet and digital, there’s another way we can receive this: social sharing.
Built into each of us is a chemical called oxytocin which, when released, triggers actions in the brain that give us a sense of validation. So when you post that picture of your dinner and friends like and comment on it? Those responses release oxytocin and, in turn, literally make you feel good.
This made me think: sharing everything about our lives has become an addiction—those likes and comments are now something we chase after. It’s a modern-day drug. We no longer share...
Exactly 4 weeks from today is Hill Holliday’s 3rd annual TVnext℠ Summit. I absolutely love being part of putting on this event each year and am particularly psyched about this year’s program as we’re tackling some of the hottest topics about television right now – all wrapped around the theme “Belief + Behavior” – what we’ve believed to be true about TV contrasted with our actual (modern) behaviors around the 74 year old medium.
A few highlights:
A Fragmented “Cultureverse”: TVnext kicks off with
One of the most dramatic shifts that has happened in the world of media — since the mass adoption of social, digital, and mobile technology — is that the cost of creating and distributing content has gone from prohibitively expensive to, essentially, free. Sure, it still costs the same six-figure budget to produce a quality TV spot, but now any Joe with a phone can shoot video and publish it online in real time. This democratization of content creation and publishing was well described in Clay Shirky’s famous 2009 book, Here Comes Everybody, but the landscape...