Baba Shetty

Baba Shetty
EVP, Chief Media Officer

At Hill Holliday, Baba oversees the work of connecting consumers with brand ideas. As Chief Media Officer he oversees media across all channels, branded entertainment, and digital marketing capabilities. Hill Holliday media and digital clients include Liberty Mutual, Chili’s, CVS/pharmacy and Dunkin’ Donuts.

Prior to Hill Holliday, Baba led interactive marketing at Fallon Worldwide. Before Fallon, Baba was a research director and principal analyst at Forrester Research in Cambridge, Massachusetts. While at Forrester, Baba advised clients on a wide variety of interactive topics, including Web site design best practices, digital marketing, and CRM. Baba’s research and perspective have been featured in publications including The Wall Street Journal, The New York Times, Fortune and Business Week, and he has appeared as a guest commentator on the television network CNBC.

Baba also spent a decade in client-side marketing, most recently at BMW’s North American headquarters. While at BMW, Baba served as director of marketing communications, managing all U.S. advertising, direct marketing, and database marketing. Baba was a member of the team responsible for the ‘GoldenEye’ launch of the Z3 roadster, and was involved in the inception of the BMW Films project.

Baba has served on the advisory board of Maven Networks, an online video company recently sold to Yahoo! for $160 million, and currently serves as an advisor to Visible Measures, a leading online video measurement start-up.

Clients: BMW, Sony Electronics, Lee, Citi, Nordstrom, United

Experience: Hill Holliday, Fallon Interactive, Forrester Research