Neha Yellurkar

Neha, interactive strategist, on the role of "digital" in advertising: "The social web is reshaping it all -- food, fashion, culture, social causes. The digital ecosystem, including social media, has transformed the way that consumers interact with a brand. This can truly enhance the relationship our audience could have with one another and the brand.”

Neha blogs about nesting and entertaining at nehaleela.com.

Clients: Harvard Pilgrim Health Care, CVS/pharmacy, Cook Medical, OLPC, TJX Companies, Chili’s

Experience: Hill Holliday; Digital Influence Group