One of the benefits of working in advertising, besides the short hours and the lavish cocktail parties every day at 3 pm, is the fact that we are living in the future. If it’s digital, social, technological, or just plain new, chances are we’re on top of it, and finding ways to use it. So by default, a lot of this stuff is second nature to us.
It’s not that way with everybody, though.
When Lebron James announced his move to Miami in an hour-long ESPN special, the entire state of Ohio was upset. Most notably, the Cleveland Cavaliers Owner, Dan Gilbert, who wrote an “Open Letter to Cavs Fans” and posted it on the team’s Web site.
Operation Hoodsie Cup officially begins today and runs through September 6. At various times, Boston Police Officers will drive the BPD Hood Ice Cream Truck through Boston neighborhoods to hand out Hoodsie Cups and engage with youth. The Hood truck stops will take place along pre-determined routes in each police district throughout the City of Boston and will be announced via BPDNews.com.
It is an unfortunate but understandable reality that while we often marvel at digital projects that spread like wildfire across the web, we rarely get a chance to look at the numbers behind them. Between January and May, we built, launched and monitored Jerzify Yourself (warning: sound on autoplay) to get just such a glimpse into the dynamics of spreadable content.
Advertising Age threw a party last night in New York to celebrate its Global Issue cover design contest for creatives under 30. Hill Holliday’s Jude Senese was one of the nine finalists whose designs were picked from 220 submissions.
After delays due to the iPad’s lack of support for flash, Wired’s highly anticiapted premiere edition for the apple tablet device made its way to the iTune’s app store at midnight last night. This morning I eagerly awaited as the Wired application downloaded and was met with thrill, as I launched it for the first time, looking at and touching the Toy Story 3 “cover page’s” striking vividness and clarity.
“F*>K the Rules” was the rallying cry of the campaign for Converse that won this year’s competition by the Institute of Advanced Advertising Studies.
