No, this isn’t about a clever media buy. Seth Stevenson from Slate (see the post below) did an audio version of his Dunkin’ ad review for NPR. He’s got a good public radio voice — fits right in with Carl Kassell and Nina Totenberg. Check it out here.
The season premier of Mad Men made us dust off our family album.
Our interns trimmed nearly half a mile of weeds along the edge of Charles River continuing the agency’s tradition of community service during the Intern Volunteer Day.
Hill Holliday proudly supports General Motors’ goal to raise $1 million for Cell Phones for Soldiers.
It’s been said that everyone in the world has a twin. Well, the folks at Hill Holliday are no exception. Take a look at our recent “Separated At Birth.”
It is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation.
We’re very excited about the launch today of a web and mobile app that makes it easier to use Dunkin’ more often. Chris Brogan likes it: “I just love apps that are useful instead of pure marketing.”
Let’s get the disclaimer out of the way first – yes, AB is a client of ours. But still, ask anybody who was in the room and you’ll hear that Bob Lachky’s presentation rocked the house. Why? Pretty simple: he offered smart, useful guidance for the marketers in the audience, delivered in plain English instead of business-speak. Oh, and he had a killer reel of iconic work.
Baba Shetty
Baba, have you seen this? Thoughts?
http://www.adage.com/article?article_id=108958
Doesn’t it all boil down to this human truism: People love talking about themselves.
Sadly I found the NPR story to be awful. Ms. Bielby’s construction of ad populum marketing is cynical and flawed. A brand whose “products are easy to say”? An insult to American intelligence. A nation that reached the moon can’t say “mocha latte?” This is an example of the cynical view advertisers get of people.
“The Dunkin Tribe…the guys in the hard hats, people in suits and ties.” and “…the new premium to be blue collar, to be working class…a new kind of prestige to be ‘everyday’” This is flawed reasoning. Suits and hardhats? Suits are white collar and middle class, hardhats blue collar and working class. Middle class eschews working-class, and drools and dreams to be what it images is ‘upper’ class. Lumping them together is sloppy and demographically wrong. The piece is worthy of Lindsey Nagle. (Do HHCC officers aspire to downscale lives?)
It is about time some ad men (and women) did something fresh and risky. Putting TMBG in and add campaign for iced coffee.? And when I say risky, I mean risky for the guys (and gals) who came up with the idea, not the suits in the corner office who probably tried to squash it!
I like TBMG and I like (good) coffee, who knows maybe I’ll love Dunkin’.
Keep the commercials!! Finally creative content that can cut through the clutter….maybe Bill Viola will try his hand at creating a couple 30 second spots, I know I would stop, back up the TIVO and watch.