In September, we conducted a short survey amongst over a thousand respondents to validate (or otherwise) what we believed was an important question for our industry and our clients. Are people going to make permanent changes post-recession or will we all just switch back to our old excessive habits – the pattern that has been more typical after previous recessions? The survey starts to confirm what we believe is true. That this recession had been very different, not just because of it’s severity, but because it has resulted in the crystallization of some of the values people were re-assessing even prior to the economic crisis.

Lesley has already discussed some of our findings in a Forbes CMO Network column last month. Today, we are publishing the entire report. Download it here (pdf) or view the highlights.