If you’re reading this, you’re no doubt familiar with people giving their opinion online. Well, no place is showcasing that better than Gather.com. Often described as MySpace for grownups, Gather has a whole community of members who have something to say, whether it’s opinions about the Middle East or the latest cooking ideas. Spend just a few minutes on Gather and you will almost definitely find something that interests you. Even better, Gather’s hoping you’ll be moved enough to write a comment or article of your own. The popular social networking site has really taken off lately and to help get the word out to an even bigger audience, Hill Holliday has produced a series of topical commercials which will launch online in August, then move over to national TV in September.

It’s Kind Of Like MySpace For Grownups
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Hill Holliday’s Blog
334 posts. 49 contributors. Start Date: 02.09.2006.
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Slightly ahead of our time.
One of the benefits of working in advertising, besides the short hours and the lavish cocktail parties every day at 3 pm, is the fact that we are living in the future. If it’s digital, social, technological, or just plain new, chances are we’re on top of it, and finding ways to use it. So by default, a lot of this stuff is second nature to us. It’s not that way with everybody, though.
A Site That Went Viral and The Numbers Behind It
It is an unfortunate but understandable reality that while we often marvel at digital projects that spread like wildfire across the web, we rarely get a chance to look at the numbers behind them. Between January and May, we built, launched and monitored Jerzify Yourself (warning: sound on autoplay) to get just such a glimpse [...]
Characters Are More Social Than Brands
These days almost every marketing program is developed with integration in mind, and the assumption is that all of the integration needs to happen at once. What I think is interesting in retrospect about the Old Spice Man is that the heavily interactive piece didn’t happen at launch.
Pork Belly Manifesto
This revolution is focused on flavor and is unifying our nation’s shifting populations into a shared narrative.
About Karen Kaplan:
Karen Kaplan is President of Hill Holliday. She joined the firm in 1982 as receptionist and over the last 28 years advanced her career in account management, gaining expertise in the consumer, health care, technology, retail and financial services markets.


myspace layout stealer
then again, the opposite could be true