We created a logo and these three posters (click on thumbnails to zoom in) to raise awareness for the first annual Saugatuck Cup — a fishing tournament to benefit The Children’s Tumor Foundation and Memorial Sloan Kettering Pediatric Cancer Center. This effort helped the organization to raise $18,000 for the cause. We’ve already started initial thinking on next year’s campaign in hopes of raising at least three times as much. It was a very personal project for some of us and we were all very proud to have worked on it.

To make donations or find out more about the tournament, please visit their site.

Chief Creative Officer: Kevin Moehlenkamp
Copywriter: Scott Noble
Art Director: Mike Shaughnessy
Photographer: Garry Simpson
Illustrator: Scott Woolwine
Production and various acts of generosity:  Julie Natola, Pam Neilson