It’s hard not to be psyched when members of our client family are recognized for doing great marketing. And as Dunkin’ Donuts took the stage to accept MITX’s Interactive Marketer of the Year award, it was a testament to their curiosity and courage to take informed risks, test and learn, and approach marketing as an integrated consumer experience.
We look back on just a couple of Dunkin’s many key digital milestones including this year’s launch of Dunkin’ Run and year-long Yahoo partnership. And we especially applaud Dunkin’s efforts in making the commitment to have an ongoing conversation with their customers and energizing their brand evangelists. Incidentally, “Dunkin’ Dave” Puner will be speaking at Ad Club’s Social Media Strategies event on December 1st.
With the inspiration that inherently comes from the MITX awards each year, Hill Holliday is honored to see 3 of our clients as finalists in the cross-media campaign category which, in addition to Dunkin’, includes John Hancock and Chili’s. This is a category that is particularly near and dear to us as an agency as we strive to work with our clients to develop overarching marketing solutions where media is designed in such a way that makes it greater than the sum of its parts.
Congrats to all of the MITX Award winners last night.
Mike leads Hill Holliday’s Digital Strategy team with a passionate eye towards cross-channel integration, strong online anchors, and brand democratization through social media. Mike is fascinated by the impact of media convergence and believes that 1+1 can equal 3 when marketers are determined to break down the artificial boundaries of media channels and approach marketing as a harmonic experience. 
Hey Mike and all of HH
CONGRATS on a great win with your client Dunkin Donuts. This is the second year in a row where Hill has taken Inteactive Marketer of the Year with their client. Last year it was about insurance with Liberty Mutual, this year it’s donuts! Well done. And keep continuing to inspire us.