Ideas matter, labels don’t.
We divide our efforts into product, retail, brand, viral and social media work.
Truth is, people don’t see these delineations.
They just see our work and they either respond to it, or they don’t.
Technically speaking, “Trunk” and “Wave” are product spots.
But they deliver an idea more compelling and engaging then product features.
Liberty understands that accidents happen, even to responsible drivers.
So they help you move on from an accident as quickly and painlessly as possible.
It’s what a responsible insurance company does.
With that point of view maybe these are actually brand spots?
Then again, maybe they’re retail spots because they’ll drive quotes?
Or are they viral when they get shared online?
It really doesn’t matter, not to the people that watch them.
They don’t care what we call them. They either like them or they don’t.
And so far, they like them.

(update:  see the “making of” pictures)