Sitting across the hall from each other, Greg and I have been enjoying a lively debate about the hopes that publishers of “traditional” periodicals (that is, newspapers and magazines) are reportedly nurturing for the upcoming iPad device. We’ve now laid out our opposing views in a recent AdAge post, with Greg arguing that iPad will do for newspapers what iPod has done for the music industry and me saying that there is a big difference between paying for music and paying for newspaper articles. We are duking it out on the pages of AdAge here; they also have a poll open on the topic until tomorrow.

Will iPad Save Traditional Publishing?
Hill Holliday’s Blog
334 posts. 49 contributors. Start Date: 02.09.2006.
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The Three Kinds of Benchmarks
Advertisers often struggle over what benchmarks to use or whether benchmarks are even relevant. Here’s what we did to provide accountability and justify the expenditure.
A Site That Went Viral and The Numbers Behind It
It is an unfortunate but understandable reality that while we often marvel at digital projects that spread like wildfire across the web, we rarely get a chance to look at the numbers behind them. Between January and May, we built, launched and monitored Jerzify Yourself (warning: sound on autoplay) to get just such a glimpse [...]
Characters Are More Social Than Brands
These days almost every marketing program is developed with integration in mind, and the assumption is that all of the integration needs to happen at once. What I think is interesting in retrospect about the Old Spice Man is that the heavily interactive piece didn’t happen at launch.
Pork Belly Manifesto
This revolution is focused on flavor and is unifying our nation’s shifting populations into a shared narrative.
About Ilya Vedrashko:
Ilya runs the R&D group and studies the relationships people build with different traditional and emerging media.
Ilya Also Wrote:
A Site That Went Viral and The Numbers Behind It
It is an unfortunate but understandable reality that while we often marvel at digital projects that spread like wildfire across the web, we rarely get a chance to look at the numbers behind them. Between January and May, we built, launched and monitored Jerzify Yourself (warning: sound on autoplay) to get just such a glimpse [...]
Kthnx, ROFLcon
We have left the ROFLcon II conference on internet memes held in Cambridge over the weekend with lots of lulz and these two thoughts.
Apple iAd Team Visits Hill Holliday, Shares Details
Apple’s iAd team headed by Andy Miller visited Hill Holliday to share some details about the company’s upcoming ad network.

