Social networks have been quickly migrating from PC’s to cell phones, which as most of us would be unsurprised to discover, have become the communication-tool-of-choice for the much coveted 18 to 26 demographic. No surprise to anyone that Generation Y has been the most successful at integrating the cell phone into their lives more effectively than any other segment. A fact that has not been lost on Yahoo, which is quietly rolling out a new experimental site that lets subscribers send text messages and share videos and photographs with their friends.

Yahoo Launches Mobile Social Network
Hill Holliday’s Blog
336 posts. 50 contributors. Start Date: 02.09.2006.
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Slightly ahead of our time.
One of the benefits of working in advertising, besides the short hours and the lavish cocktail parties every day at 3 pm, is the fact that we are living in the future. If it’s digital, social, technological, or just plain new, chances are we’re on top of it, and finding ways to use it. So by default, a lot of this stuff is second nature to us. It’s not that way with everybody, though.
A Site That Went Viral and The Numbers Behind It
It is an unfortunate but understandable reality that while we often marvel at digital projects that spread like wildfire across the web, we rarely get a chance to look at the numbers behind them. Between January and May, we built, launched and monitored Jerzify Yourself (warning: sound on autoplay) to get just such a glimpse [...]
Characters Are More Social Than Brands
These days almost every marketing program is developed with integration in mind, and the assumption is that all of the integration needs to happen at once. What I think is interesting in retrospect about the Old Spice Man is that the heavily interactive piece didn’t happen at launch.
Pork Belly Manifesto
This revolution is focused on flavor and is unifying our nation’s shifting populations into a shared narrative.
About Ernie Schenck:
Ernie Schenck worked as EVP, Group Creative Director at Hill Holliday in 2007-2009.
Ernie Also Wrote:
Goodbye Hancock Tower, Hello State Street
We’ve finally settled in at our new digs at 53 State Street, a stone’s throw from Quincy Market, the Aquarium, and the Freedom Trail.
Responsibility Project, You Are Cleared For Liftoff
For over a year, Hill Holliday and Liberty Mutual have been working on a mutli-pronged integrated campaign we call The Responsibilty Project. It’s an outgrowth of our TV campaign. With its message of personal responsibility and doing the right thing, it hit a nerve like few things we’ve ever been involved with.
TAP Project Boston Set To Launch
Not long ago, Dave Droga of Droga 5 in New York, did an amazing campaign for UNICEF. It was called The TAP Project. The idea was to raise awareness of the fact that 5,000 children die every day because of unsafe drinking water. To help raise badly needed funds, The TAP Project got hundreds of New York restaurants to participate by asking diners to contribute a dollar for their drinking water.


Completely unrelated to anything, but just wondering; is that Cawley at the end of the “”Fratalian” Dunkin’ Donuts’ spot?