Live from chilly Las Vegas: a few notes from the first day of National Association of Television Program Executives (NATPE) conference that was dedicated to mobile.

Cyriac Roeding, VP of wireless at CBS, offered his vision of what the media landscape might look like in 2017. Why should we be listening? Because the best way to predict the future is to build it, and CBS is already building it.

• The difference between broadcast, cable and satellite will become irrelevant because all screens will be connected to a single pipe that is now known as the Internet.

• DVRs as we know them will die out since all screens will be powered by computers (read: have memory and web access) and all content will be available on demand. Cell phones will become DVRs-on-the-go, their storage capacity accommodating for thousands of programming hours.

• We will be moving from the rule of mass content to the rule of content communities as TV content recommendation technologies proliferate.

• All TV screens will become bi-directional.

• The logic of content delivery will move from accommodating different technologies to accommodating different user situations. Today, programming means scheduling. In 2017, programming will mean platforming.

Other notes:

• Somewhat counter-intuitively, billboards will become important tools of targeted content distribution once they are equipped with the appropriate technology. Why? Because there are so many of them and they are installed according to population density.

• People like to interact with brands when they can make the difference. This theme of giving users meaningful choices ran through several panels.

• Buzzwords of the day: tipping point, convergence, the long tail, consumer-generated media, 2.0, social networking.

• The mobile phone is not only a media consumption device, it’s also a content creation device.

• Consumers have moved from owning the means of content consumption to owning the means of production and ultimately — the means of distribution.

• Nobody knows how a particular device can evolve, least of all its engineers. An evolution of any medium is shaped by its users.

• If, in the early days of television, a celebrity was somebody who had done something notable, “A modern celebrity is someone who is recognized by more people than he himself can recognize.” That’s from Gary Carter, Managing Director of FremantleMedia that created American Idol, among other shows.

Coming up: pictures of the more interesting slides, trade show highlights and more notes. Stay tuned.