Arguably, Seinfeld was the best sitcom in the history of television. As it turns out, it was also a weekly lesson in marketing according to blogger, Bill Gammell. Bill is a self-avowed Seinfeld addict and marketing guy. After posting several lessons he’s gleaned from Elaine, Kramer, George and Jerry on his blog, he’s compiled them into a very short but revealing little e-book. You can download the PDF for free here.
We bring you a list of ten things we yammered over the past week or so in a post whose title rhymes with Les Miserables.
It has been said that 2010 is the breakout year for Foursquare. Outside of its obvious social implications, there is an increasing opportunity for brands to gain a strategic foothold within the growing user-base of this location-based service.
For a media planning project, we needed to find a simple way to illustrate how people engage with different media and we came up with this “media wheel” chart. Here’s how we made it.
Designing Gestural Interfaces by Dan Saffer helps elaborate on this presentation “Tap is the New Click” at the IIT Design Conference October 1st. In this book, Saffer points out how designing for gestural interfaces must be approached differently than other interfaces.
We’ve finally settled in at our new digs at 53 State Street, a stone’s throw from Quincy Market, the Aquarium, and the Freedom Trail.
For over a year, Hill Holliday and Liberty Mutual have been working on a mutli-pronged integrated campaign we call The Responsibilty Project. It’s an outgrowth of our TV campaign. With its message of personal responsibility and doing the right thing, it hit a nerve like few things we’ve ever been involved with.
Not long ago, Dave Droga of Droga 5 in New York, did an amazing campaign for UNICEF. It was called The TAP Project. The idea was to raise awareness of the fact that 5,000 children die every day because of unsafe drinking water. To help raise badly needed funds, The TAP Project got hundreds of New York restaurants to participate by asking diners to contribute a dollar for their drinking water.
Nice to see your still at it. Best regards.