Not long ago, Dave Droga of Droga 5 in New York, did an amazing campaign for UNICEF. It was called The TAP Project. The idea was to raise awareness of the fact that 5,000 children die every day because of unsafe drinking water. To help raise badly needed funds, The TAP Project got hundreds of New York restaurants to participate by asking diners to contribute a dollar for their drinking water.
So successful was the project in New York that now the program is going nationwide with agencies around the country creating and producing their own TAP campaigns for their local markets. In Boston, we’re proud to say that Hill Holliday joins Goodby Silverstein, Wieden + Kennedy and dozens of other agencies that have come together to take part in this amazing program. Besides an enormous public relations initiative, HH will be running both print– click the image to enlarge– and TV. Jeff Baxter and Mike Shaughnessy were the creative team.
If you live or work in Boston, or anywhere remotely close to Boston, we urge you to go out and eat at a TAP Project Boston participating restaurant anytime during World Water Week, March 16 through March 22, and donate a dollar of your bill to this very important cause.
Interestingly enough, it’s through the Tap Project that I discovered Hill Holiday. My wife and I are pleased to have had the opportunity to contribute.
Many thanks to you on this effort.
From water filters to purifiers to energizers, it’s this level of collective water appreciation that hopefully will flow upwards to spark more global change. Still, water at its deepest level is not fully understood. If it was then the way governments treat it would change quickly. I suspect it will be the same process as spirituality as seen. A slow recognition of our deeper selves which allows for more appreciation of each other
[...] Hill Holliday Share and [...]