Ilya Vedrashko

Ilya runs the R&D / Consumer Insights group at Hill Holliday and studies the relationships people develop with different traditional and emerging media.

He went to grad school at MIT Comparative Media Studies, where he wrote a thesis on advertising in video games, helped co-found the Convergence Culture Consortium and started the Advertising Lab blog.

Before coming to Hill Holliday, he had worked as communications director at a software start-up, an account exec at an office of Grey, at an idealistic NGO in Washington, D.C., at P&G, and at Fallon.

You can find him on LinkedIn and Twitter.