Peter Andrews

Peter is Vice President, Social Media Strategy at Hill Holliday, and has spent nearly 15 years as a winning designer, developer, business entrepreneur, creative director and adopter of all things that are digitally and socially influenced.

Throughout his career, Peter has been driven to bridge business, design, technology and social anthropology together to bring companies, products and ideas to life. Recently joining Hill Holliday from Ogilvy where he was a Creative Director and led digital influence strategy, he has created integrated campaigns, websites large and small, digital and social initiatives on a global scale and has helped the little engine that could find its brand personality. Peter has built consumer programs and governmental brands, enabled word of mouth discussion and fostered brand-to-brand connections. It's his mindset that it takes a strong combination and an equal balance of all to bring intelligent design and good strategies to life.

Peter is also active in the Boston start-up community as a founding member of MITX Up, a program that connects innovative start-up companies with marketing experts to provide real time strategic and tactical marketing/communications/business development-related ideas that can help increase the chances of success for these entrepreneurs.

You can also follow Peter on Twitter @petercandrews.