Rowena Alston

Rowena Alston (SVP, Strategy) takes her travel horizons to work every day. “I think every brand planner needs to have a high level of respect and curiosity when it comes to learning about how other people think and live, and learning what they value,” she says. “My experiences living in Holland, Turkey, Cyprus, Greece, etc., have certainly helped foster that curiosity.” Rowena is also an avid playgoer, and she credits her love of the theater with “my love of the ‘show’ and the ‘drama’ we create with every ad and every presentation.”

Clients: Bank of America, Novartis, John Hancock, Fidelity Investments, Dunkin’ Donuts, CVS/pharmacy, Harvard Business School, Gillette, Reebok, Converse