We are at the 'Boards Summit in New York (also see Day Two), a conference that's all about "decoding the future of advertising".

Yesterday, the show opened with an inspirational (and aspirational) talk given by keynote speaker Stefan Sagmeister fresh of a one-year sabbatical. You can see his presentation in three parts here.

Next up was Chris Metzen of Blizzard Entertainment who shared thoughts on what it's like to have a hand in major game titles such as World of Warcraft and the hilarious online musical series Dr. Horrible's Sing-Along Blog starring Neil Patrick Harris.

The noon session was a showcase of smart work by AKQA's Chief Creative Officer, Rei Inamoto who predicts the notion of what is "digital" will soon disappear for the next generations born into a heavily digitally affected world.

One recent campaign to watch is VW's launch of the new GTI via iPhone app/game: Real Racing. Six lucky players will win a real, limited edition GTI.

Hyper Island, a world leader in lifelong learning, CEO Mattias Hansson challenges us all to ask two key questions every day: Are you digital enough? Are you effective enough? Check out this interview for a taste of the Hyper Island way.



The last session of the day was a panel on immersion design. To get a flavor of this panel, check out these links: Joshua Davis. Chuck Hoberman. Kevin Slavin. John Underkoffler (remember the interface from "Minority Report"?).

Follow the conference live on Twitter.