Exciting news for Hill Holliday and Newsweek on Tuesday night at the Ad Club's 52nd annual Hatch Awards, as we were awarded Best of Show for Newsweek's special Mad Men double issue. Ironically, Newsweek announced this morning that after nearly 80 years it would cease all print publication (the final issue will be published December 31) and transition to an all-digital format in early 2013 known as Newsweek Global.
Our Mad Men issue celebrated the return of the hit show by reverting to its look from the 60s Mad Men era, and encouraged the issue's advertisers to submit specially designed retro layouts Don Draper-style. In addition to Best of Show, the issue picked up another four medals at the awards ceremony. Creative Directors Kevin Daley and Tim Cawley along with Chief Creative Officer Lance Jensen, led the charge on the unique concept and were onstage to accept the award. Check out the winning campaign here.
Other notable Hill Holliday work that got some love at Hatch included our "You are not alone" campaign for John Hancock, an integrated campaign for Dunkin' Donuts promoting the movie MIB3, as well as a social app that consisted of a partnership with SIMS and Dunkin'. In addition, our work with MLB, Liberty Mutual, (RED), and Bully Boy scored some bowls.