Miso gets the credit for being the first to bring the concept of the “check-in” to television. As prep for Social TV, I had a chance to reunite with Miso’s CEO, Somrat Niyogi. After a much longer than anticipated and somewhat boisterous (yet awesome) debate, Somrat & I spent an additional 6 minutes together on camera for this interview.
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We discussed what it will take for Miso to have mass appeal, whether or not checking-in to TV is cool, and the post check-in experience.
Mike Proulx has spent the last 17 years working at various digital media and high-tech companies on the agency-side, client-side, and as an entrepreneur. His love of technology started when he was introduced to computers as a fourth grader in 1982 learning to program BASIC on a Radio Shack® TRS-80™.
Mike’s career has constantly found him at the center of early and radical shifts in the media landscape. In 1996, Mike helped launch an online search engine at a company that had been focused on CD-ROMs. In 2000, he oversaw the production of then-nascent rich media websites for the entertainment industry. And in 2007, Mike was working in social media well before it became a part of our common lexicon.
At Hill Holliday, Mike is a Senior Vice President and the Director of Digital Strategy where he leads a team with a focus on media integration leveraging emerging and social media for the agency’s roster of clients.
Mike’s client experience spans an extremely diverse set of vertical industries, including brands such as VH1, Warner Brothers, Columbia Tri-Star, AMC, IBM, Chili’s, CVS/pharmacy, Novartis, Cigna, Dunkin’ Donuts, Major League Baseball, TJ Maxx, Marshalls, and HomeGoods.
Mike’s passion for Web + TV convergence led him to conceive, produce, direct, and co-host the TVnext Summit which took place in early 2011, 2012, and 2013. He is the co-author of the book Social TV, published by Wiley in February of 2012 and is also the host of the social TV web series, The Pulse on Lost Remote.
Mike earned his Bachelor of Science degree in Business Administration from the University of New Hampshire in 1995 and his Master of Science in Computer Information Systems from Bentley College in 2002. In 2012, Mike was named the AdClub’s Media All Star.
