I had a chance to sit down with Jacob Shwirtz, Director of Social Viewing at MTV Networks. There are so many examples of different social strategies they have employed across their portfolio with shows like SpongeBob, Degrassi and the Video Music Awards. As we sat high above Times Square, Jacob talked about how they are using the social space to create better experiences for their fans.
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In this clip, Jacob discusses the huge social success of this year’s BET Awards as well as their use of Tumblr. He emphasizes the importance of collaboration amongst disciplines as a key driver to many of their social media wins. His advice to advertisers? Be willing to experiment and have an open mind. Have a look.
Stacey Shepatin leads Hill Holliday’s national broadcast buying practice which involves directing the strategy, recommendation and implementation for all national television buying and direct response advertising for Hill Holliday’s portfolio of clients, including Chili’s, Dunkin’ Donuts, (RED), Marshalls, TJ Maxx, Liberty Mutual, John Hancock, HomeGoods and Cigna.
Stacey is a lead negotiator on the Magna Global Advisory Council and is a member of the 4A’s National Television Committee. In 2010, Stacey led the formation of the Strategic Media Partnership Group, where she manages a multi-disciplinary team and creates cross media programs for her clients.
Stacey has been recognized as an industry leader and has won multiple awards for her work and creativity, including the Advertising Age Media Maven award and MediaWeek’s Media Plan of the Year.
Stacey began her career at IMG in New York City in their sales and production division and continued at FCB’s national buying group working on Campbell Soup Company, Mazda Motor of America and Nabisco Foods Group.
In 1996, Stacey relocated to Boston when she was recruited to run Fidelity Investments’ first ever national television campaign, and for the past 13 years has been leading Hill Holliday’s National Media practice.
Stacey has a B.A. in Economics from Colgate University. In her personal time, she enjoys playing tennis and spending time with her family.
While TiVo is known as the device that created ad-skipping behavior, there are a number of advertising opportunities this behavior has created. Here’s my six-minute video interview with Tara Maitra, TiVo’s VP and General Manager of Content Services and Advertising.
