MTV Networks: Why Social TV is Not Just About Digital
In this clip, Jacob discusses the huge social success of this year’s BET Awards as well as their use of Tumblr. He emphasizes the importance of collaboration amongst disciplines as a key driver to many of their social media wins. His advice to advertisers? Be willing to experiment and have an open mind. Have a look.
Want more “behind the scenes” as we develop Social TV? Please like us on Facebook.