Some 25 years later, consumers' desire to save money using coupons has changed little, but the method in which they do so, is vastly different than it once was. Daily deals flood inboxes, instant specials hit iPhones based on location, and users can even have savings pushed to their credit cards, simply by using a hashtag on Twitter.
At the center of this coupon-tech revolution, is our Project Beacon partner Linkable Networks. Formerly known as Clovr Media, the Boston-based Linkable networks team is a smart group, with great technology, taking a big swing at a red-hot space.
The unique ways in which Linkable Networks leverages technology and analytics within this emerging space, creates some amazing opportunities for consumers, financial institutions and advertisers alike. I'm very excited to be their point person within Project Beacon.
Check out their app on Android or iPhone.