As a young kid, I remember my mother regularly clipping coupons from the Sunday papers. She'd organize them by category before storing them neatly in a red tin that was kept near our living room couch. Then, once each week, she'd pack my siblings and I into the car for a grocery shopping trip. The coupons would be matched to items on our shopping list and then transferred to a Ziploc bag before being redeemed at the store. The whole process was quite a bit of work, couponing included.

Some 25 years later, consumers' desire to save money using coupons has changed little, but the method in which they do so, is vastly different than it once was. Daily deals flood inboxes, instant specials hit iPhones based on location, and users can even have savings pushed to their credit cards, simply by using a hashtag on Twitter.

At the center of this coupon-tech revolution, is our Project Beacon partner Linkable Networks. Formerly known as Clovr Media, the Boston-based Linkable networks team is a smart group, with great technology, taking a big swing at a red-hot space.



The unique ways in which Linkable Networks leverages technology and analytics within this emerging space, creates some amazing opportunities for consumers, financial institutions and advertisers alike. I'm very excited to be their point person within Project Beacon.

Check out their app on Android or iPhone.