Project Beacon Partner: MyCityWay
Founded by a trio of engineers living in New York City in 2009, MyCityWay has rapidly grown with in-depth city guides for more than 70 cities all over the world. The usual fare like dining, nightlife & coffee are supplemented with what might appeal to tourists vs. locals.
MyCityWay also provides a great platform for location- and intent-based targeted advertising. Whether a consumer is searching for a nearby coffee shop, retail location or specific type of restaurant, brands have the opportunity to present the consumer with relevant messaging tied to a nearby location.
For us at Hill Holliday, one our favorite things about MyCityWay has been their refreshingly candid approach to navigating through a city. As the smartphone has become one of the most important things in our busy lives, we’re excited by the different approaches consumers interact with to find what they need.