Figuring out how to navigate a city has been a challenge for nearly anyone who has departed suburbia’s haunts. With a smartphone, the old way of navigating cities with maps, printed guides and or totally winging it has become a thing of the past. While there are certainly a slew of ways to navigate cities, one of our favorite ways is with our Project Beacon partner MyCityWay.

Founded by a trio of engineers living in New York City in 2009, MyCityWay has rapidly grown with in-depth city guides for more than 70 cities all over the world. The usual fare like dining, nightlife & coffee are supplemented with what might appeal to tourists vs. locals.

MyCityWay also provides a great platform for location- and intent-based targeted advertising. Whether a consumer is searching for a nearby coffee shop, retail location or specific type of restaurant, brands have the opportunity to present the consumer with relevant messaging tied to a nearby location.

For us at Hill Holliday, one our favorite things about MyCityWay has been their refreshingly candid approach to navigating through a city. As the smartphone has become one of the most important things in our busy lives, we’re excited by the different approaches consumers interact with to find what they need.