Today, Facebook provides a mind-blowing array of options in targeting the users – their demographics, interests, affinity, relationship status, real-time actions and behaviors. But despite this unprecedented targeting opportunity that exists nowhere else on- or off-line, marketers continue to voice their unhappiness in measuring ROI on Facebook.  This is where Nanigans comes in.

Nanigans is a 50-person start-up here in Boston. Founded in 2010, it is emerging as a dominant advertising platform on Facebook that allows you go way beyond just clicks. Their software platform – Ad Engine – could significantly reduce your pain in running a successful Facebook advertising program at scale. It helps you optimize your creative through multi-variate testing. It allows you to target based on the array of options that is available on Facebook today. And, it helps you optimize towards whatever is your ultimate goal – whether it’s fan acquisition or app install or ecommerce. Along the way, you get to know the real ROI of your activity, not just click- through rates and cost per clicks.  Nanigans is an official Facebook Ads API partner and we at Hill Holliday are very pleased to have them as one of our Project Beacon Partners.