Retail Catalog Amplified
When you hear "catalogs", what usually springs to mind are newsprint pages chock-a-block full of tiny images selling the latest in discounted fine gold jewelry, seasonal wreaths, and much, much more on sale for three days only.
For VOX Amplification, the makers of equipment famous among music fans and star rockers (Radiohead!), we thought we'd do something different.
The products themselves inspired the design of all 30+ pages. Textures, details, and colors were pulled directly from VOX amps and guitars. And the patterns were influenced by the rhythm and movement of music. A unique varnish finish and high-end printing completed the look.
Posted by Lisa Adajian and Jacquelyn Markarian.