HITE Radio & TV sits at my street corner. The company was established in 1940 – one year after David Sarnoff announced the dawn of television in the U.S. I’m reminded everyday when looking at the logos of TV set manufactures of days passed that a “traditional” medium television is no longer.

While TV has always been, in effect, “social media” it’s an entirely different experience today that it was 73 years ago as television has converged with the web, social media, and mobile – deeply affecting how we not just watch but experience the medium making television a new medium.

Brands looking to better reach their target audience via “television” must approach it as new media – unshackling themselves from decades of planning TV in a similar fashion. A new planning model is needed for modern television. Stacey and I introduced the WATCH model as a first step – available in the bonus chapter of SOCIAL TV.



You can read more about W.A.T.C.H. by downloading Chapter 11 of SOCIAL TV (for free). Enjoy