The Darth CMO VS The Yoda CMO
According to information graphics guru and Yale professor emeritus, Edward Tufte
, power corrupts but Powerpoint corrupts absolutely. If you ask Tufte, Powerpoint is evil incarnate. An opinion that's hard to dismiss for anyone who's sat through enough PP presentations with their interminable charts, graphs and wall-to-wall bullet points. Garr Reynolds, over at Presentation Zen
, thinks this is how Darth Vader might have used Powerpoint to get Luke to come over to the dark side:
And this is how Yoda might have used the exact same application to convince Luke otherwise:
Complex vs simple. Rambling or focused. Eye glazing or riveting. If you're a CMO trying to sell in a campaign to the rest of your company, which side of The Force would you rather be on?