Ilya Also Wrote:
Smartphones Distract People Away from TV, Mobile Ads Help Bring Them Back
To simulate the effect of watching a TV with the mobile phone on, we created a video player that showed two concurrent video streams to a group of 600 online survey respondents divided into three groups.
Project Beacon Partner: ShareThis
ShareThis operates one of the most popular sharing widgets. Its logo has become the now-ubiquitous symbol for sharing.
Experiment: One Week Without Cable
During a panel at our TVnext summit yesterday, we showed a video with highlights from a recent experiment. For this experiment, we had invited several families to give up their cable and instead use a “connected TV” device for one week following Christmas.
