559 posts. 103 contributors. Start Date: 02.09.2006.
At Hill Holliday, Ilya has assembled and leads a unique group of consumer intelligence analysts whose backgrounds range from consumer behavior and net anthropology to cognitive neuropsychology and behavioral economics. His most recent research includes works on propagation of information in social networks, the effect of concurrent multi-screen ad exposure, and the influence of consumer choice on brand recall.
Ilya earned his MSc degree in comparative media studies from MIT with a thesis on advertising in video games. While at MIT, he co-founded and worked at the Convergence Culture Consortium, a research group whose clients included MTV, Yahoo! and Turner. Since 2004, he has been editing the Advertising Lab blog, twice featured in the Communication Arts annuals and listed among the AdAge Power 150 influential marketing blogs. His work has appeared in Forbes, Advertising Age, Wired, New York Times and other publications. Ilya’s recent speaking engagements included opening the 2011 Future of Entertainment conference at MIT.
To simulate the effect of watching a TV with the mobile phone on, we created a video player that showed two concurrent video streams to a group of 600 online survey respondents divided into three groups.
ShareThis operates one of the most popular sharing widgets. Its logo has become the now-ubiquitous symbol for sharing.
During a panel at our TVnext summit yesterday, we showed a video with highlights from a recent experiment. For this experiment, we had invited several families to give up their cable and instead use a “connected TV” device for one week following Christmas.