The Real Google Killer?
We are accustomed to seeking advice from our peers. Now with companies like Facebook, Collecta, ChaCha, Wikipedia, we have the ability to seek relevant information through social channels of our choice. If I do not find my answer on Yelp, I can always try Aadvark. When Amazon does not have the right review, I can ask my Twitter followers their opinion.
The holy grail of marketing has always been Word of Mouth, why should it be any different online? With technology regularly advancing, the ease of online peer communication for personal question and answers sessions is something mathematical algorithms will never live up to. Unless the semantic web evolves tomorrow, brands need to recognize this trend early so they can create the proper communication strategy to connect with consumers in the social channels.
There is always hype around the next “Google Killer,” but perhaps we need to look at search trends and habits, rather than a singular site or engine for that answer - social search is here to stay.
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