From the advent of social-digital fitness and hangover cures to a return to the basics, HH Trends "The Health Issue" looks at all things shaping our behaviors around health and wellness today.
If you're measuring social success on traditional reach metrics alone, you might be missing the big picture. Comment length can help as an indicator of something more.
We’ve finally settled in at our new digs at 53 State Street, a stone’s throw from Quincy Market, the Aquarium, and the Freedom Trail.
For over a year, Hill Holliday and Liberty Mutual have been working on a mutli-pronged integrated campaign we call The Responsibilty Project. It’s an outgrowth of our TV campaign. With its message of personal responsibility and doing the right thing, it hit a nerve like few things we’ve ever been involved with.
Not long ago, Dave Droga of Droga 5 in New York, did an amazing campaign for UNICEF. It was called The TAP Project. The idea was to raise awareness of the fact that 5,000 children die every day because of unsafe drinking water. To help raise badly needed funds, The TAP Project got hundreds of New York restaurants to participate by asking diners to contribute a dollar for their drinking water.
