We're very excited about the launch today of a web and mobile app that makes it easier to use Dunkin' more often. Chris Brogan likes it: "I just love apps that are useful instead of pure marketing."
I hinted at the debut of DunkinRun in a column I wrote for the Interactive issue of Communications Arts last month:
Our team at Hill|Holliday has been working on a very cool application for our Dunkin’ Donuts client—something we show to people and they get incredibly excited about. But that excitement stems less from the fact that it fits into an existing ecosystem of social technology, and more from the recognition that the app uniquely fits the character of the pink and orange inclusivity of the Dunkin’ brand. As our planner once said, Dunkin’ Donuts doesn’t just serve coffee, it also fuels the “hope and ambition and energy and drive” of America. People see this app, and they get it, and it makes them happy. It works that way because all the experience designers and strategists and creatives who worked on the app have great empathy for the person who'll use it.
Thanks to our great client team from Dunkin' and our development partners at StudioCom. Nice to see this out in the world!