5 Things We Learned from the #TVnext Backchannel
By now, you’ve seen some of the recaps from TVnext, the Hill Holliday’s third-annual social TV event hosted by Mike Proulx and Stacy Shepatin. As part of this year's back channel, the team analyzed over 1,700 tweets from the event, which was held at the ICA and also livestreamed by 630 viewers in 17 countries.
Here are five things I learned from our work on the backchannel this year:
Data visualizations can support storytelling: We knew this year that we wanted a more comprehensive and visual way to...
Another #TVnext Wraps [PHOTOS + VIDEOS]
A HUGE thanks to all of the Hill Holliday employees who contributed to TVnext whether in planning, production, or speaking roles. And our awesome speakers and sponsors as well as the judges and sponsors of our TVnext℠ Hack.
Re-live this past Monday with a look back at the photos and
The Future of TV
Exactly 4 weeks from today is Hill Holliday’s 3rd annual TVnext℠ Summit. I absolutely love being part of putting on this event each year and am particularly psyched about this year’s program as we’re tackling some of the hottest topics about television right now – all wrapped around the theme “Belief + Behavior” – what we’ve believed to be true about TV contrasted with our actual (modern) behaviors around the 74 year old medium.
A few highlights:
A Fragmented “Cultureverse”: TVnext kicks off with
ESPN Commentator Michael Smith to Speak at #TVnext
Hey there sports fans. You may have seen NFL reporter Michael Smith on ESPN’s SportsCenter and NFL Live. He’s now the lead commentator for ESPN2’s Numbers Never Lie – and we’re thrilled to have him part of our 3rd annual TVnext℠ Summit on April 29th.
Michael will join ESPN President Ed Erhardt in a lively discussion about the future of sports on TV. We’ll also have
#TVnext + The Multiplatform Living Room
The theme of our 2013 TVnext℠ Summit is “belief + behavior.” As such, a good chunk of our programming today is going to focus on the behavioral evolution of TV audiences (and what it means to brands).
Discovery’s SVP of Digital Media, Guhan Selvaretnam, will dive into the insights on TV’s changing living room behavior with a focus on live multiplatform experiences He’ll share some metrics from Discovery’s programming (Live event program vs participatory experiences vs simple web cams) and get into a bit of the economics/ROI.
A Peek at Nielsen’s Twitter TV Rating at #TVnext
Last month, the fruits of Nielsen’s acquisition of SocialGuide became apparent when the company issued a press release announcing the Nielsen Twitter TV Rating positioning it as the definitive reach metric for social TV audience measurement and analytics.
Since then, there’s been lots of buzz and speculation on exactly how this rating will work as it targets a rollout...
Cigna Launches GO YOU App
It's here: The GO YOU app.
Encourage your friends to be true to themselves with the GO YOU app by sending personalized messages with animated videos via email and Facebook posts. The GO YOU Facebook app launched November 12, and in this vibrantly colorful app, users choose from a total of six animated, inspirational videos to send to a friend, featuring the themes Fear Not, Time to Rock, Go You, Stand Out, Make It Happen, and Go For It.
The app is supported by paid media including flash banners, partnerships with Monster.com and...
Newly Launched “HH Trends”
Hill Holliday's strategy department is pleased to announce the release of its first issue of "HH Trends" — a monthly ezine about documenting trends, commentary, obscure ephemera, and insightful rants regarding the experience of branding and culture.
Our first issue, The Food Issue, explores a range of trends and topics happening in the culinary space from "microcustomization" to "food + hacking" to "flash food." So if you liked this week's cover of Ad Age and the articles about how we eat, you'll love this first issue of "HH Trends."
Drinking the Get it Done Juice
When I’m asked what I do for a living, I say I’m a producer. Most people nod their head knowingly, but the truth is, producer can mean a lot of different things.
Before I came to Hill Holliday, I worked in film and television development and production—where there are many kinds of producers. Some keep track of the budget and schedule in order to shepherd the whole project, others are actually directors and writers, and still others write the checks. “Producer” is a broader term than most people realize.
Here at Hill Holliday, I’m our Content Producer. There’s still a lot of debate in the industry on what content actually is, but we define content as any marketing execution that consumers choose...
Dunkin’s FutureM Finalists Announced
We are thrilled to announce that Blippar, DailyBreak, and myIMPAX are the three finalists for Dunkin’s Startup Turbo Shot, a Beacon Project Initiative at FutureM. These three savvy startup companies will square off live at this year’s FutureM event to win a prize of $5,000 and the opportunity to work with Dunkin’ Donuts to help them become the most social brand in America. The finalists will have 15 minutes to convince judges from Dunkin’ Donuts and Hill Holliday that they have what it takes to...
