There’s been a lot of buzz about whether Facebook Commerce (or F-Commerce) has already failed because brands – such as, JC Penney, Gamestop and Gap – recently shut down their Facebook storefronts.
I would argue that the issue isn’t F-Commerce. The problem is the way brands are trying to use it.
Between an in-person audience of over 300 people, and 8,700 unique viewers on Ustream, yesterday’s second-annual #TVnext summit caused a stir in the social sphere- and our consumer insights team was busy tracking the conversations happening throughout the day.
Real-Time Social Listening: Top-line Results
Last week, Spotify announced that their popular music service would become an application platform. While some critics have been underwhelmed by early limitations of the initiative – the platform is not yet available on mobile devices and does not offer interoperability with other similar services – we found ourselves rather excited by the potential future of what can be called Music As a Platform.
We are confident that one day a personal digital DJ will follow us and select the perfect song for every moment, scoring a soundtrack for our lives. Here are our twelve ideas for how this future could unfold:
A virtual grocery store on a subway platform is a great idea, but it’s true genius is the combination of bringing product to the people, leveraging smart phones and making QR codes truly useful. It’s the ultimate mashup, melding the virtual and real worlds into one. And if you can shop for milk waiting for your train, why not light bulbs from your hardware store or medicine from your pharmacy? Why limit the idea to the subway? Shop at the airport or inside your car. The simple truth here is that there’s no more analog and digital. No more virtual world and real world. Just one seamless place we all live in. What do you think is next? Check it out.
Ok, so you have a great social media strategy in place, now what? Social Media Monitoring (SMM).
As important as social media strategy is for your business, once you have built all of your social media profiles and are engaging other people online regularly, it is equally important to MONITOR the effectiveness of social media for your business. You need to keep your finger on the pulse and have as much control as possible over the flow of your business success so that it will be extremely easy to identify what is working and what is not working.
Oneforty recently surveyed 150 social media professionals to learn about their thoughts around social media monitoring. The survey labeled “All About Social Monitoring Tools” resulted in an informative infographic that can serve as a great thought starter on social media monitoring for your brand.
Time Magazine recently posted the 140 Best Twitter Feeds. The list is comprised of all the influencers leading and shaping the conversations around the world. They broke up the list into popular categories, one of which is companies. So did your brand make the list?
Twitter has become a critical part of marketing strategy for the largest brands on this planet. It comes down to this – write a good enough one liner tweet and you’ll get the followers who will soon convert into customers. Much easier said than done given a tweet needs to be 140 characters or less. The main point is to make short impactful brand impressions over time. Posting strategy is clearly critical. It will define tweeting success for you and your brand, so invest in it to make tweeting worthwhile – perhaps next year we will see you on the list!
For those of you not satisfied with just sending one picture or your contact info an email, this app is just for you. Zapd, a new service offered by PressPlane allows users to now build a site directly from their phone via a free iPhone app.
The app lets you create a themed, well-designed, mobile-friendly website in 60 seconds. You pick a theme, snap a photo, add a caption, and if you want you can even write a little text. When you publish the site or a new entry, you can share a short URL with your friends via Twitter, Facebook, or email. (You can also sign in with your Facebook ID).
