This year’s Super Bowl was a “four screen” social TV event – and that includes its advertising. In an attempt to experience as much of it as possible, I was flipping between Twitter, Brand Bowl, and Facebook (Coke Polar Bears) on my laptop — my iPad was synchronized with the game via IntoNow — and I was juggling Shazam, Miso, and GetGlue on my iPhone. Yet still, I was just scratching the surface as I could have also been using PrePlay, Viggle and a whole host of other second screen apps.
As Stacey and I wrote in Social TV, the current experience of “social TV” is so fragmented right now that it can be quite exhausting (and distracting) in aggregate. In reality, most people will engage on one or two apps/devices at most which means to reach the social TV audience en masse, brands need to be in many places (screens and apps) at once – and hopefully connect the dots into an integrated, rich story across screens and apps.
On Friday, May 6, our Liberty Mutual Responsibility Project team attended the premiere of the PBS American Experience film “Freedom Riders” at the Newseum in Washington, D.C.
Ok, so you have a great social media strategy in place, now what? Social Media Monitoring (SMM).
As important as social media strategy is for your business, once you have built all of your social media profiles and are engaging other people online regularly, it is equally important to MONITOR the effectiveness of social media for your business. You need to keep your finger on the pulse and have as much control as possible over the flow of your business success so that it will be extremely easy to identify what is working and what is not working.
Oneforty recently surveyed 150 social media professionals to learn about their thoughts around social media monitoring. The survey labeled “All About Social Monitoring Tools” resulted in an informative infographic that can serve as a great thought starter on social media monitoring for your brand.
For those of you not satisfied with just sending one picture or your contact info an email, this app is just for you. Zapd, a new service offered by PressPlane allows users to now build a site directly from their phone via a free iPhone app.
The app lets you create a themed, well-designed, mobile-friendly website in 60 seconds. You pick a theme, snap a photo, add a caption, and if you want you can even write a little text. When you publish the site or a new entry, you can share a short URL with your friends via Twitter, Facebook, or email. (You can also sign in with your Facebook ID).
