5 Things We Learned from the #TVnext Backchannel
By now, you’ve seen some of the recaps from TVnext, the Hill Holliday’s third-annual social TV event hosted by Mike Proulx and Stacy Shepatin. As part of this year's back channel, the team analyzed over 1,700 tweets from the event, which was held at the ICA and also livestreamed by 630 viewers in 17 countries.
Here are five things I learned from our work on the backchannel this year:
Data visualizations can support storytelling: We knew this year that we wanted a more comprehensive and visual way to...
HH Trends - Health and Wellness Issue
From the advent of social-digital fitness and hangover cures to a return to the basics, HH Trends "The Health Issue" looks at all things shaping our behaviors around health and wellness today.
Technological innovations, social media and human psychology are interacting to create a dynamic front in health and medicine. As we continue into our post-biological, transhuman future, we will be confronted with a plethora of challenging questions. We will be looking to brands — the products and services that inform us — to help answer them.
Check out the latest...
In Social Media, Size Matters
(Apologies for the provocative title, but if you’re into measuring social media you might still find this post sexy).
I used to be consistently frustrated when brands would post mundane holiday messages. You know the type — the “Happy 4th of July” Facebook post from your friendly multinational oil and gas corporation, complete with a stock photo of an American flag.
Though, I realized it’s not just the idea of a brand posting this type of “light touch” content that bothers me. After all, it’s the same thing our friends and families...
A Peek at Nielsen’s Twitter TV Rating at #TVnext
Last month, the fruits of Nielsen’s acquisition of SocialGuide became apparent when the company issued a press release announcing the Nielsen Twitter TV Rating positioning it as the definitive reach metric for social TV audience measurement and analytics.
Since then, there’s been lots of buzz and speculation on exactly how this rating will work as it targets a rollout...
What Twitter’s Acquisition of Bluefin Labs Means for Brands.
It's finally official after a day of reports. Social TV analytics company, Bluefin Labs has been aquired by Twitter just 3 months after Nielsen aquired (Bluefin competitor) SocialGuide.
After reading Twitter's announcement, I started to visualize in my head their description of the current ecosystem they've created around the much buzzed about (and forthcoming)
Did The #Emmys Twitter Stunt Drive Tune-In?
We all know by now that the “Tracy Morgan passed out…” stunt at last Sunday’s Emmy Awards drove the highest spike in public social media mentions during the show and spawned a worldwide trending topic on Twitter.
While the consumer side of me personally despised the greasy “bait & switch” of the whole thing, the researcher in me immediately wanted to know: Will this actually drive tune-in?Especially since this is a heavily debated topic which has been recently been resurrected.
Using Bluefin Labs own “social mentions” chart as a base, Hill...
A Tale of Two Singing Competition Premieres.
The competition is on between NBC’s The Voice and FOX’s The Xfactor. With these two (very similar) TV shows premiering during the same week, I couldn’t wait to compare both their Nielsen TV ratings as well as their social TV ratings (Bluefin Labs).
There’s a lot of talk as to whether or not the social media backchannel drives tune-in. And while there is increasing evidence that there’s some kind of correlation, it’s not (at least in this case) directly proportional to audience size.
On Wednesday, September 12th (shaded in gray on the above chart), the two shows aired...
Social Media: Posting Times & Days Do Matter.
This week Buddy Media released its report on Strategies for Effective Tweeting in a format similar to the Facebook report they published last year. The chart on page 9 of the report speaks volumes in how Twitter and Facebook are different.![]()
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Smartphones Distract People Away from TV, Mobile Ads Help Bring Them Back
When people are in front of the TV, they don’t just watch TV.
The pioneering Middletown Media Study conducted in the pre-iPhone and pre-iPad era of 2005 showed that, at the time, 28.5% of 240.9 daily TV viewing minutes were accompanied by exposure to at least one other medium. (Talking on the phone and texting were the most frequent sources of interruption). In addition, about half of all TV minutes were accompanied by non-media life...
Who Is The Authority With Social Ratings?
Since 1950, Nielsen has been the industry standard for television audience measurement. And, as such, the company’s practices go through a rigorous auditing process to ensure accountability. The dollars and cents that are traded within the TV industry are based on Nielsen ratings. And networks turn to Nielsen as the de facto “report card” that ultimately determines the fate of their programming.
In today’s social TV world, a second data source (viewers’ own “social impressions” that they create while...
