Television has seen a lot of disruption in its 74 year-old existence in the U.S. We experience "TV" in 2013 very differently than we did in 1939. But at least one thing is the same: The reason we watch.
While many like to proclaim the death of TV, the mass medium is quite fraught with life. It's not that television is dying but that its business model must adapt along with technology innovation and changes to our own consumer behaviors, else be left behind.
So what is the reason we watch TV? And why will that change the business of television?
The answer is detailed in an artical I wrote for Lost Remote. Check it...
A HUGE thanks to all of the Hill Holliday employees who contributed to TVnext whether in planning, production, or speaking roles. And our awesome speakers and sponsors as well as the judges and sponsors of our TVnext℠ Hack.
Re-live this past Monday with a look back at the photos and
With our third annual TVnext℠ Summit coming up this Monday, we wanted to give an enormous thank you to all of our fantastic sponsors, whose generosity has helped make this event what it is.
RAMP has developed the next generation of search & video experiences to make video more valuable. RAMP's partners and customers are able to fully leverage the value of all of their video content by driving...
Exactly 4 weeks from today is Hill Holliday’s 3rd annual TVnext℠ Summit. I absolutely love being part of putting on this event each year and am particularly psyched about this year’s program as we’re tackling some of the hottest topics about television right now – all wrapped around the theme “Belief + Behavior” – what we’ve believed to be true about TV contrasted with our actual (modern) behaviors around the 74 year old medium.
A few highlights:
A Fragmented “Cultureverse”: TVnext kicks off with
Hey there sports fans. You may have seen NFL reporter Michael Smith on ESPN’s SportsCenter and NFL Live. He’s now the lead commentator for ESPN2’s Numbers Never Lie – and we’re thrilled to have him part of our 3rd annual TVnext℠ Summit on April 29th.
Michael will join ESPN President Ed Erhardt in a lively discussion about the future of sports on TV. We’ll also have
We’re thrilled to have Major League Baseball’s Tim Brosnan as part of our third annual TVnext℠ Summit on April 29.
As MLB’S Executive Vice President, Business, Tim oversees all domestic and international business functions of Major League Baseball's Office of the Commissioner, including licensing, sponsorship, domestic & international broadcasting, special events and MLB Productions.
With over 20 years of experience with MLB, Tim’s perspective on how the...
Premiering just 2 weeks before our TVnext(SM) Summit, SyFy’s Defiance is one of the most ambitious and exciting transmedia undertakings within the world of television – It’s both a TV series and a multiplayer online videogame. The awesome transmedia twist is that players’ actions in the videogame can affect what transpires on the TV series. For instance, a battle within the video game may change the outcome of the TV series just as a big moment within the series gets reflected in the videogame – the two are...
The first of 52 episodes of Rovio’s Angry Birds Toons launches to the world this weekend. But you won’t be watching it on television – or will you?
The idea of a video game spawning a cartoon “TV” series is nothing new. I vividly remember playing Pac-Man in the early 80s at the local arcade and then watching its Saturday morning cartoon on ABC.
What is new about Rovio’s approach is their distribution strategy that bypasses U.S. television networks. The company is placing...
I've just returned from the digital Super Bowl that is South by Southwest (SXSW) Interactive in Austin, Texas. It's a bonanza of tech innovations, who's-who panels, discussions, hackathons, performances, endless parties, and generous helpings of Tex-Mex food. The festival brings together ad agencies, start-ups, tech companies, self-made entrepreneurs, and a cast of characters that rivals the Star Wars cantina. A film conference is going on and, starting tomorrow, the music conference portion kicks off. Holding the event in a town that prides itself on staying weird makes for one crazy spectacle.
A few things stood out for me...
Social Network App Fatigue
Everywhere you went, from classrooms to bars — tons of no-name...
Our third annual TVnext℠ Summit is just over 8 weeks away. We're thrilled to have Comcast's Marcien Jenckes as part of our growing lineup of speakers.
Marcien is responsible for all aspects of Comcast’s video business and leads the team rolling out the company's X1 Platform, a cloud-enabled platform that promises to transform the TV into an integrated entertainment...