I had the opportunity to join Hill’s contingent of GCDs, Creative Technologists and Creative Managers who attended the
4A’s CreateTech 2012 conference in Los Angeles last week.
The two-day conference was comprised of presentations and panel discussions by a diverse group of speakers from Traditional and Digital Agencies, production shops and Technology platform providers. Discussion topics ranged from FaceBook engineer David Pio’s recommendation on how to make best use of FaceBook’s OpenGraph to former TBWA Chief Digital Officer Colleen...
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On Friday, September 21, Hill Holliday rocked the 2012 Ad Club Media Maven Awards. We were thrilled to win four awards for three different clients (Dunkin’ Donuts x2,Cigna and Supercuts). But, as Co Director of Media Cindy Stockwell said, “I’m most proud of the Media All Star award for Stacey Shepatin and Mike Proulx. No one deserved that one more!” Here’s what we won:
Best use of radio for Supercuts
Best use of social media for Cigna
Best use of branded content for Dunkin’ Donuts
Best use of new & non-traditional for Dunkin’...
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Anyone who has even a cursory knowledge of the upcoming election knows that health care is a hot-button issue. The relationship between insurance companies, providers, consumers and their employers is evolving. These changes happening in the marketplace will result in people having more say in the health insurance they choose.
So for their latest marketing effort, Harvard Pilgrim Health Care wanted to evolve their focus from recent B2B efforts and launch a consumer-facing campaign. To know Harvard Pilgrim is to love Harvard Pilgrim, but to not know them is to assume they’re just like everyone else in the health insurance...
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The 2012 OMMA Awards presented by MediaPost celebrate the best in online advertising creativity. This year, our client work has been chosen as a finalist for the following (4) clients/categories:
* Dunkin’ Donuts Coffee Customizer – Mobile Marketing: Single Execution
* Dunkin’ Donuts Coffee Customizer – Mobile Marketing: In-App Advertising
* Dunkin’ Donuts SIMS Social – Use of Gaming
* Cigna ‘GO YOU’ campaign – Social: Use of Fan Page
View a
list of all finalists.
...
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Hashtags have quickly become the universal currency for online conversation and, increasingly, are showing up just about everywhere. We’ve seen them over the past 18-24 months crop up as lower thirds on
TV shows, then
TV spots – even getting built into
the names of TV shows – but now they’ve delightfully infiltrated our physical spaces from
football fields and
behind home plate…to the...
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Do you know what June 1st is? National Donut Day! In celebration, Dunkin' Donuts is giving away free donuts when you purchase a drink. In other exciting news, they also unveiled their first ever digital billboard in Times Square.
In addition to creating a digital donut extravaganza in TimesSquare, we've also turned the billboard into a foursquare location. If you or your friends find yourselves in Times Square today (or any other day), check-in to the "
Dunkin' Times Square Billboard" on foursquare. If you share your check-in on...
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NBC’s
Fashion Star premiered last week to pretty good Nielsen ratings and
social ratings which went on to
increase for this past Tuesday’s second episode. While from a content perspective, it’s not exactly what I tend to watch on TV, I’m really impressed with the elegance of the program’s architecture and social TV format for three main reasons: Strong social TV footprint: Fashion Star hits on what is becoming a standard footprint for these kinds of shows by integrating the Twitter backchannel into the broadcast programming,...
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If you’re tuning in to the long awaited season 5 premiere of "Mad Men" this Sunday (and who isn't?), check out the Newsweek / Daily Beast official
"Mad Men Talking Man Men" live chat featuring our own Lance Jensen.
Details here:
What: Mad Men Talking Mad Men Live Chat
Who: Lance Jensen, Lincoln Bjorkman, Tor Myhren, and David Lipman
When: Sunday, March 25th, 9pm ET - 10pm ET (during 1st hour of Mad...
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Today, Facebook provides a mind-blowing array of options in targeting the users – their demographics, interests, affinity, relationship status, real-time actions and behaviors. But despite this unprecedented targeting opportunity that exists nowhere else on- or off-line, marketers continue to voice their unhappiness in measuring ROI on Facebook. This is where
Nanigans comes in.Nanigans is a 50-person start-up here in Boston. Founded in 2010, it is emerging as a dominant advertising platform on Facebook that allows you go way beyond just clicks. Their software platform – Ad Engine – could significantly reduce your pain in running a successful Facebook advertising program at scale. It helps you optimize your creative...
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I didn't know much about
CampusLIVE when I jumped on board as their point person for
Project Beacon. A little ironic, considering they operated out of the cool basement space in my condo building until the end of last summer when they left for bigger digs. Shame on me for not stopping by given the cool stuff happening down there.What started as a series of college-specific portal pages combining academic information, the local food and social scene, and networking tools has evolved into a real content powerhouse, filled with "challenge"-based destinations for students to compete with each other to win recognition and some pretty sweet prizes.The CampusLIVE crew's...
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