Be sure to check out the YouTube home page today and get into the holiday spirit with T.J. Maxx &  Marshalls. As part of their caroler-themed holiday broadcast spots (creative via GSD&M), TJX and Hill Holliday extended the campaign digitally where caroling behaviors were already prevalent within a high traffic site.

In partnership with YouTube, this contest was born.



In just the first hour the “quick capture” masthead was up on YouTube (midnight Eastern time) there were hundreds of submissions. The contest runs until December 20^th and you can sing for your chance at a $5,000 T.J. Maxx/Marshalls gift card at www.youtube.com/caroling and help out Toys for Tots in the process.