So it says here in Karen Kaplan's e-mail, she has a big announcement to make, so can everyone please come down to 39 and she'll tell us all about it.
We’ve finally settled in at our new digs at 53 State Street, a stone’s throw from Quincy Market, the Aquarium, and the Freedom Trail.
For over a year, Hill Holliday and Liberty Mutual have been working on a mutli-pronged integrated campaign we call The Responsibilty Project. It’s an outgrowth of our TV campaign. With its message of personal responsibility and doing the right thing, it hit a nerve like few things we’ve ever been involved with.
Not long ago, Dave Droga of Droga 5 in New York, did an amazing campaign for UNICEF. It was called The TAP Project. The idea was to raise awareness of the fact that 5,000 children die every day because of unsafe drinking water. To help raise badly needed funds, The TAP Project got hundreds of New York restaurants to participate by asking diners to contribute a dollar for their drinking water.
