Physicist Richard Feynman once said that if all knowledge about physics was about to expire, the one sentence he would tell the future is that "Everything is made of atoms". And being Richard Feynman, of course, he further went on to boil even the one sentence down into a simple formula.

What one sentence would you write to tell the future about branding? Example: An economist might say that "People respond to incentives". What would be your one sentence that sums up what you feel about marketing? But if you really want to set your hair on fire, try this: If there could be one sentence and one sentence only that would tell the future about your brand--what it was, what it stood for, what effect it had on the culture-- what would it be?

Thanks to Rebecca Blood for the heads up.